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UX Topics

5 Valuable Skills for UX Professionals

Jeff Sauro • May 9, 2012

Regardless of whether you're more on the research side or more on the design side of the User Experience, here are five skills that will make you more valuable and effective in your job.[Read More]

Practical Statistics for User Research 1: Tutorial

Jeff Sauro • May 9, 2012

A 2.5 hour tutorial covering two core skills in user research: confidence intervals and comparing means and proportions (e.g. A/B testing). The tutorial reviews the fundamentals of the normal curve and measurement and covers most of the first five chapters of the book Quantifying the User Experience.[Read More]

Managing the Right Customer Experience Measure

Jeff Sauro • February 21, 2012

The right measure will: identify problem areas, track improvements over time, be meaningful to the customer. The wrong measure can: identify wrong areas of focus, miss problems all together, lead to unintended consequences and alienate customers. Finding the right measure means taking multiple measures and seeing which one best tracks other customer sentiments and revenue.[Read More]

Five challenges and pain points facing UX professionals today

Jeff Sauro • February 14, 2012

There are more than five challenges facing UX professionals today, but here are five that tend to cross projects and products: Time, Costs, Tools & Techniques, Finding Representative Users and Deliverables. [Read More]

The Most Popular UX Articles of 2011

Jeff Sauro • December 27, 2011

Thank you to the 585k visitors and 1.3 Million page views on MeasuringUsability.com in 2011. Of the 52 articles written in 2011, in ascending order, here are the 15 most popular.[Read More]

10 Ways to Measure & Manage the User Experience

Jeff Sauro • December 20, 2011

Improving the user experience means starting with the right measure or measures to manage. Here are 10 of the more common ones I've written about in 2011.[Read More]

The Growth of UX Organizations

Jeff Sauro • November 22, 2011

The reported number of UX professionals in both small and large organizations has increased between 20% and 30% over the last two years. This can be attributed to both an increase in actual UX professionals and a broadening of the jobs that fall under the UX umbrella.[Read More]

Four Terrific and Four Terrible User Experiences

Jeff Sauro • May 24, 2011

When we look to improve the user experience of software or websites, sometimes the best improvements aren't slight tweaks to the interface but involve eliminating steps altogether. Here are four examples of terrific and terrible experiences from the physical world to inspire the digital one.[Read More]

Usability as a Key Driver of Revenue

Jeff Sauro • March 8, 2011

By quantifying design efforts and outcomes all organizations can benefit from understanding how improving the user experience can improve the bottom line. You need to measure tactical design changes, customer loyalty and some indicator of product revenue to identify key drivers of growth.[Read More]

8 Ways to Show Design Changes Improved the User Experience

Jeff Sauro • March 1, 2011

A lot of effort goes into simplifying interactions, reducing bugs and enhancing features. By providing simple quantitative measures of improvements in the user experience you have the data to both justify design efforts and get a better idea of what methods worked.[Read More]

Quantifying the User Experience: Practical Statistics for User Research the Book (TOC)

Jeff Sauro • December 21, 2010

This is the working outline of our book with Morgan Kaufmann. It will bring together almost a decade of research on finding the best statistical approaches to solving the most common issues in user research. Anticipated publication date Spring 2012.[Read More]

9 things UX and Marketing have in common

• October 19, 2010

UX and marketing can compete for the same limited resources in an organization and at times can be at odds on product direction. In my experience they are an unlikely couple and have a lot in common.[Read More]