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Qualitative Topics

5 Examples of Quantifying Qualitative Data

Jeff Sauro • January 24, 2012

The distinction between a qualitative study and quantitative study is a false dichotomy. It doesn't cost more money to quantify or use statistics. It just takes some training and confidence. Not only can qualitative data be categorized into quantities, but it can prompt further questions and discovery for usability improvement.[Read More]

How to quantify comments

Jeff Sauro • February 21, 2011

Quantifying the frequency of comments with a binomial confidence interval helps you estimate a sentiment in the total user population and prioritize findings.[Read More]