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Clicks Topics

Click versus Clock: Measuring Website Efficiency

Jeff Sauro • November 15, 2011

For as long as there have been websites it seems that there's been a call to reduce the number of clicks to improve the user experience. An analysis of click counts and task times across 3 eCommerce website usability tests and 1200 users found that clicks and time have a correlation of .5. Clicks predict around 25% of task time, meaning it's better to directly measure or estimate task times than click counts when improving website efficiency.[Read More]

Getting the first click right

Jeff Sauro • October 19, 2011

Good website navigation is essential for task success. When users' first click is down an incorrect path, only 46% eventually succeed. Here are some ideas on testing first click success.[Read More]