Measuring Usability
Quantitative Usability, Statistics & Six Sigma by Jeff Sauro

Net Promoter & Usability Benchmark Report for Consumer Software

Net Promoter & Usability Benchmark Report for Consumer Software Download a benchmark report with Net Promoter Scores, Usability Scores, Key Drivers and Analysis for 17 consumer and productivity software products from over 1700 current customers.
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Features & Benefits

Product Level and Summary Details for these 17 products
  • ACT!
  • AutoCAD
  • Dreamweaver
  • Excel
  • Drop Box
  • Flash
  • iTunes
  • McAfee Anti-Virus
  • Mint.com
  • Norton Anti-Virus
  • Peachtree Accounting
  • Photoshop
  • PowerPoint
  • QuickBooks
  • Quicken
  • TurboTax
  • Word
  • Net Promoter Scores: Product Net Promoter Scores, Promoters, Passives and Detractors by Product along with confidence intervals around the sample estimates.

  • Usability Scores: Perceived Usability is a key driver of customer loyalty. The System Usability Scale (SUS) is a standardized usability questionnaire widely used in software usability. The report contains both raw SUS scores and converted percentile ranks and letter grades.

  • Learnability Scores: A break-out of items 4 and 10 from the SUS questionnaire provide a measure of ease of learning by product.

  • Referral Rate by Product: The percent of users who were referred to the product from a friend.

  • Retro-Recommend Rate: The percent of users who report having actually referred the product to a friend in the last 12 months.

  • Promoters Actually Promoting: Not all promoters are created equal. The report also includes an analysis of the percent of promoters by product who also reported recommending the product in the last 12 months.

  • The Value of a Promoter: By combing the referral rate, retro-recommend rate and promoters who recommended, an estimate of the number of promoters needed to generate a new customer is provided by product. In addition, the lower boundary of the confidence interval is used to generate a conservative estimate which may be better for planning and forecasting.

Who Should Buy

Marketing Professionals: The most comprehensive list of Net Promoter Scores for consumer and productivity software at the product level.

Product Development and Management: Asses the relative importance of usability, quality and value on Net Promoter Scores.

Usability Professionals: Compare the Usability of relevant competitors using the industry standard SUS

Report Table of Contents

Products & Sample Sizes
Net Promoter Scores
NPS by Product
Promoters, Passives & Detractors by Product
Was Recommended Rate by Product
Recommend Rate by Product
Promoters Actually Recommending by Product
Estimating the Value of a Promoter
Promoters Needed For New Customer by Product
Promoters Needed For New Customer by Product ( Conservative Estimate )

Usability (SUS) Scores
Ease, Value & Quality Ratings
Key Drivers by Product
Appendix
Product Abbreviations
System Usability Scale
SUS Percentile Ranking & Grades
Methodology
About Measuring Usability LLC

Select Sample Screen Shots

Net Promoter Scores by Product

Net Promoter Scores by Product

Net Promoter Scores with Accurate Confidence Intervals

Net Promoter Scores with Accurate Confidence Intervals

Promoters, Passives & Detractors by Product

Promoters, Passives & Detractors by Product

Number of Promoters Needed to Gain a New Customer

Number of Promoters Needed to Gain a New Customer

Usability Scores by Software Product (System Usability Scale)

Usability Scores by Software Product (System Usability Scale)

Key Driver Analysis on NPS

Key Driver Analysis on NPS

Featured Reports

  • Net Promoter Scores by Product
  • % Promoters, % Detractors, % Passives
  • Usability Scores (System Usability Scale)
  • Learnability Scores
  • Referral Rates
  • Historical Recommend Rates
  • Number of Promoters Needed for a New Customer
  • Perceptions of Quality & Value
  • Key-Drivers of NPS



     

If you will be making copies or distributing the product, please purchase the site license All major credit cards, debit cards and PayPal Accepted.
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