Measuring Usability
Quantitative Usability, Statistics & Six Sigma by Jeff Sauro

Distrust in Social Networks: Google+, Twitter, Facebook

Distrust in Social Networks: Google+, Twitter, Facebook

Jeff Sauro • January 31, 2012

An analysis of SUPR-Q data from users of popular social networking sites reveals users generally don't trust social networks. Facebook, Twitter and Google+ all fall within the bottom quintile of website trust. Facebook leads the pack with the highest Net Promoter Score and usability.[Read More]


5 Examples of Quantifying Qualitative Data

5 Examples of Quantifying Qualitative Data

Jeff Sauro • January 24, 2012

The distinction between a qualitative study and quantitative study is a false dichotomy. It doesn't cost more money to quantify or use statistics. It just takes some training and confidence. Not only can qualitative data be categorized into quantities, but it can prompt further questions and discovery for usability improvement.[Read More]


Comparison of Usability Testing Methods

Comparison of Usability Testing Methods

Jeff Sauro • January 17, 2012

There are advantages and disadvantages to the different usability testing methods: lab-based, remote moderated and remote unmoderated. A combination of methods provides a more comprehensive picture of the user experience but is not always possible. Consider these nine factors when deciding on a method.[Read More]


SUPR-Q Full License

SUPR-Q Full License

Jeff Sauro • January 17, 2012

The SUPR-Q is a 13 item questionnaire for measuring Usability, Credibility/Trust, Loyalty and Appearance of websites. Download a spreadsheet to generate a percentile ranking to see where a website compares to a database of 200 other websites. Full license also provides access to 100 website scores.[Read More]


Salaries for UX Researchers, Designers, Managers and IAs

Salaries for UX Researchers, Designers, Managers and IAs

Guest Post By Jim Lewis • January 10, 2012

Despite UX being a field with wide ranging skills, the average salaries for individual contributors are about the same across job functions at about $85k and haven't changed much over two years.[Read More]


Predicting Net Promoter Scores from System Usability Scale Scores

Predicting Net Promoter Scores from System Usability Scale Scores

• January 3, 2012

System Usability Scale (SUS) scores are often collected along with Net Promoter Scores in evaluations of software and website usability. An examination of 81 datasets from 2200 users shows that dividing SUS scores by 10 does a decent job of predicting the Net Promoter Score.[Read More]

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About Jeff Sauro

About Jeff Sauro

Jeff Sauro is the founding principal of Measuring Usability LLC, a company providing statistics and usability consulting to Fortune 1000 companies.
He is the author of over 15 journal articles and 3 books on statistics and the user-experience.
More about Jeff...