Full services benchmarking, comparative and formative/problem identification testing for web, desktop and mobile devices.
Workshops, speaking and tutorials on statistical analysis, experimental design and conducting effective usability evaluations.
Advanced statistical analysis on Surveys, Customer Experience Data, Usability Evaluations and Net Promoter Scoring.
Jeff Sauro • May 14, 2013
You don't need to be a trained psychotherapist to conduct effective usability sessions, but it always helps to refine the art of understanding human behavior and intentions when looking to improve the customer experience. Here are five techniques to work on: Not asking why, not planting ideas, minimizing yes/no questions, reducing the "Would You?" questions and turning questions back to the user. [Read More]
Jeff Sauro • May 7, 2013
For as long as user interfaces have had icons, there have been strong opinions about what makes a good icon. Instead of making decisions based on the pay-grade of the people in a meeting, consider using these seven data driven approaches to help make icons more effective.[Read More]
Jeff Sauro • May 1, 2013
Almost all research contains mistakes in methodology, measurement or interpretation. Rarely do the mistakes render the research completely useless. This blog discussed five of the more common ones. But don't let the fear of mistakes or shortcomings prevent you from conducting new user research.[Read More]
Jeff Sauro • April 23, 2013
To measure whether users understand a price, concept or design you can't just ask them. To measure comprehension use the three R's: recognition (multiple choice), recall (open-response) and recounting (explaining to a friend).[Read More]
Jeff Sauro • April 16, 2013
Crafting task scenarios is a balance between providing enough information and not leading the user. Here are seven tips for crafting a better scenario for usability testing including providing enough context, being specific, using the users' language and having correct solutions.[Read More]
Jeff Sauro is the founding principal of Measuring Usability LLC, a company providing statistics and usability consulting to
Fortune 1000 companies.
He is the author of over
15 journal articles and 4 books on statistics and the user-experience.
More about Jeff...
KTVU Oakland (Users Reading Privacy Policies) Feb 2012
Usercentric Blog Jan 2012
CBS News.com Feb 2011
UX Magazine Dec 2011
Winshuttle Blog June 2011
Gerry McGovern Nov. 2011
Autodesk Blog June. 2011
UserZoom Blog Sept 2011
Loop11 Blog Sept. 2011
Autodesk Blog Sept. 2010
Autodesk Blog Oct. 2009
CRM Magazine Dec. 2009
Invited Panelist: Measuring the New Digital Media Mix Feb. 2012
Keynote Presentation: Yggdrasil Conference Norway Oct. 2011
Invited Speaker: Quantifying the User Experience UPA June 2011
Practical Statistics for User Research Tutorial UPA June 2011
Positive & Negative Wording of Items in Surveys CHI, May 2011
Practical Statistics for User Research Tutorial CHI, May 2011
