Measuring Usability
Quantitative Usability, Statistics & Six Sigma by Jeff Sauro

Recent Content


The New Face of Usability Testing

The New Face of Usability Testing

Jeff Sauro • September 16, 2014

With the recent adoption of unmoderated remote testing methods, usability testing can be done for a fraction of the cost and time. Advances in technology mean we can also see and hear participants as they actually use the Internet. But the reduced time and cost of data collection does not mean a sloppy study design. The more accurate picture of users is painted by research that balances the tenets of good experimental design with the new means of data collection. While research into the reliability of panel research continues to evolve, we can now put a face to all that data![Read More]


7 Techniques for Prioritizing Customer Requirements

7 Techniques for Prioritizing Customer Requirements

Jeff Sauro • September 9, 2014

If you're introducing or improving a product or website, you probably have an impossibly long list of features you'd like to fix, improve, or add. Prioritizing this list is essential to the success of your product and potentially business. But what's the best way to approach this? Here are seven techniques to help you along the way.[Read More]


How to Compute a Confidence Interval in 5 Easy Steps

How to Compute a Confidence Interval in 5 Easy Steps

Jeff Sauro • September 3, 2014

Confidence intervals are your frenemies. They are one of the most useful statistical techniques you can apply to customer data. At the same time they can be perplexing and cumbersome. Here is a peek behind the statistical curtain to assure you it's not black magic or quantum mechanics. Use these five steps to compute your next confidence interval.[Read More]


The Experiment Requires That You Continue: On The Ethical Treatment of Users

The Experiment Requires That You Continue: On The Ethical Treatment of Users

Jeff Sauro • August 26, 2014

Privacy, disclosure and anonymity are necessary but not sufficient for the ethical treatment of users. As user advocates we can help companies take a step further by improving what users comprehend. At some point bad business practices turn into unethical practices. When that happens is not always clear ahead of time. With some transparency and improved comprehension coming from the industry itself, I suspect many of these problems introduced by the technology will self-correct.[Read More]


28 Resources for Getting Started In UX

28 Resources for Getting Started In UX

Jeff Sauro • August 18, 2014

The field of user experience encompasses a wide array of individual jobs including designers, researchers, information architects and product developers. If you're interested in breaking into the field, or just want to see what all the fuss is about, here is a list of resources to get started.[Read More]

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About Jeff Sauro

About Jeff Sauro

Jeff Sauro is the founding principal of Measuring Usability LLC, a company providing statistics and usability consulting to Fortune 1000 companies.
He is the author of over 20 journal articles and 4 books on statistics and the user-experience.
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