Measuring Usability
Quantitative Usability, Statistics & Six Sigma by Jeff Sauro

Five Techniques for Moderating Usability Tests

Five Techniques for Moderating Usability Tests

Jeff Sauro • May 14, 2013

You don't need to be a trained psychotherapist to conduct effective usability sessions, but it always helps to refine the art of understanding human behavior and intentions when looking to improve the customer experience. Here are five techniques to work on: Not asking why, not planting ideas, minimizing yes/no questions, reducing the "Would You?" questions and turning questions back to the user. [Read More]


Seven Ways to Test the Effectiveness of Icons

Seven Ways to Test the Effectiveness of Icons

Jeff Sauro • May 7, 2013

For as long as user interfaces have had icons, there have been strong opinions about what makes a good icon. Instead of making decisions based on the pay-grade of the people in a meeting, consider using these seven data driven approaches to help make icons more effective.[Read More]


Five User Research Mistakes to Avoid

Five User Research Mistakes to Avoid

Jeff Sauro • May 1, 2013

Almost all research contains mistakes in methodology, measurement or interpretation. Rarely do the mistakes render the research completely useless. This blog discussed five of the more common ones. But don't let the fear of mistakes or shortcomings prevent you from conducting new user research.[Read More]


The 3 R’s of Measuring Design Comprehension

The 3 R’s of Measuring Design Comprehension

Jeff Sauro • April 23, 2013

To measure whether users understand a price, concept or design you can't just ask them. To measure comprehension use the three R's: recognition (multiple choice), recall (open-response) and recounting (explaining to a friend).[Read More]


Seven Tips for Writing Usability Task Scenarios

Seven Tips for Writing Usability Task Scenarios

Jeff Sauro • April 16, 2013

Crafting task scenarios is a balance between providing enough information and not leading the user. Here are seven tips for crafting a better scenario for usability testing including providing enough context, being specific, using the users' language and having correct solutions.[Read More]

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About Jeff Sauro

About Jeff Sauro

Jeff Sauro is the founding principal of Measuring Usability LLC, a company providing statistics and usability consulting to Fortune 1000 companies.
He is the author of over 15 journal articles and 4 books on statistics and the user-experience.
More about Jeff...